Having consistent images and videos of an organization's brand and employees on their website and social media channels is crucial for building a strong and recognizable brand identity.
These visual elements help to communicate the values and culture of the organization, as well as providing a glimpse into the day-to-day operations and people behind the brand.
Consistency in the visuals is essential in creating a cohesive and recognizable brand identity. This means using the same color scheme, typography, and imagery across all platforms. It also means being consistent in the way employees are represented, whether it be through headshots, candid shots, or video content.
By having a consistent visual brand language, it makes it easy for customers to recognize and remember your brand, and therefore more likely to make a purchase or engage with your organization. Using real images and videos of employees on the website and social media channels also helps to humanize the brand, making it more relatable to customers. People like to do business with people they can relate to, and seeing real people behind the brand can build trust and loyalty.
Showcasing employees in the workplace and highlighting their unique skills and talents can also be a great way to attract new talent to the organization. Additionally, these visuals can also be a powerful tool for storytelling. An image or video can evoke emotions, capture a moment and give context to a message. This creates a deeper connection with the audience, making the brand more memorable and leaving a lasting impression.
In a nutshell, having consistent images and videos of an organization's brand and employees on their website and social media channels is essential for building a strong and recognizable brand identity, humanizing the brand and creating a deeper connection with the audience. It's a powerful tool for storytelling and can be a great way to attract new customers and talents to the organization.
Jordan Roach 2023