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What to Wear for Your Corporate Photoshoot

Look professional, feel confident, and represent your brand.

Getting ready for a corporate photoshoot can feel a little daunting — especially when you’re not sure what to wear. Your outfit doesn’t just affect how you feel in front of the camera; it plays a huge part in how you're perceived by others.

As a corporate photographer, I’ve helped countless professionals look and feel their best in front of the lens. Here’s my go-to guide to help you dress for success at your next photoshoot:

1. Start with Neutral Colours

Neutral tones — like navy, grey, black, beige, and white — are timeless, professional, and universally flattering. They photograph well in almost any lighting situation and provide a great foundation to build on. If you're unsure where to start, this is always a safe bet.

2. Choose Colours That Reflect You — and Your Brand

Colour can speak volumes, so choose tones that match the message you want to send. Here’s a quick guide to the psychological associations behind common colours:

• White – Purity, simplicity, professionalism

• Black – Authority, mystery, sophistication

• Grey – Neutrality, balance, calm (but be careful — too much can feel cold)

• Navy – Trust, reliability, intelligence

• Red – Passion, energy, leadership

• Yellow – Joy, optimism, intelligence (great as a subtle accent)

• Orange – Warmth, creativity, enthusiasm

• Green – Growth, stability, nurturing

• Blue – Calm, confidence, dependability

• Purple – Creativity, luxury, originality

• Pink – Approachability, kindness, playfulness

• Brown – Security, groundedness, reliability

• Gold – Success, wealth, prestige

Stick to one or two key colours and avoid clashing tones. If you're representing a company or personal brand, consider aligning with your brand palette to reinforce consistency.

3. Make Sure It Fits Well

This might seem obvious, but it’s often overlooked: fit is everything. Clothes that are too tight can be uncomfortable and distracting, while baggy or oversized outfits tend to look unpolished and unflattering on camera.

Opt for clothing that fits your body well and helps you feel comfortable and confident.

4. Avoid Wrinkles and Distracting Patterns

Iron or steam your clothes before the shoot — wrinkles are more noticeable in high-resolution photos than you'd think. Also, avoid busy prints, bold logos, or overly complicated patterns. These can distract from your face and may not translate well on camera.

Subtle textures or small patterns (like fine pinstripes or light plaids) can work, but keep it simple.

5. Add Layers for Depth and Dimension

Adding layers — such as a tailored blazer, structured jacket, or light cardigan — can give your outfit more shape and visual interest. Layers also allow for quick outfit changes or variations within the same shoot.

Stick with structured, well-fitted pieces that complement your body shape.

6. Consider Your Industry and Role

What works for a tech startup might not suit a law firm. Keep your niche or industry in mind when selecting your outfit. Here are a few examples:

• Corporate/Finance/Legal – Stick to traditional tones (navy, grey, black) and formal cuts.

• Creative/Marketing – Feel free to inject a bit more colour or personality into your outfit.

• Health/Wellness – Light, natural colours (greens, whites, blues) convey cleanliness and trust.

• Tech/Startups – Business casual with a modern, clean look usually works well.

Always think about your target audience and how you want them to perceive you.

7. Add a Touch of Contrast

To avoid looking washed out or blending into the background, aim for some contrast in your outfit — whether that’s pairing a dark blazer with a lighter shirt, or adding an accessory that pops (like a colourful necklace or tie).

Too much monotone can look flat, especially in a studio setting.

Final Thought

Your photos are often your first impression — online, in proposals, on business cards, or across social media. Dressing with intention helps you communicate professionalism, confidence, and authenticity. When in doubt, start simple, stay neutral, and add thoughtful touches that reflect who you are.