Barry Plant Case Study
The Barry Plant Group is one of Australia's most successful real estate franchises, with offices throughout metropolitan Melbourne, the Mornington and Bellarine Peninsulas, regional Victoria and in South Australia. I am a regular photographer for their corporate and marketing team providing assests including headshots, marketing images and signature photos for their rebrand in 2023. www.barryplant.com.au
Case Study: Rebranding for Barry Plant
Introduction
Barry Plant, a prominent name in the real estate industry, sought a fresh direction away from its former branding. They approached us at Jordan Roach Photography to help them capture this transformation visually.
The Challenge
The fundamental challenge was to reflect Barry Plant's new family-friendly image through compelling visuals.
This included :
1. Rebrand Signage: Ensuring that the new brand signage was captured for use in marketing campaigns across all media. WE photogrpahed locations with talent to express the new vision from the marketing team.
2. Spring Campaign : The direction was clear, Barry Plant needed to rebrand as family friendly but also a luxe brand. I worked closely with the head of marketing to find the approptiate locations, talent and suburb. When shoot day rolled around we were ready witha clear obkjective.
3. Corporate Portraits: Moving away from the generic studio backdrop photos to something more lively and genuine. Our Approach Location and LightingWorking closely with Barry Plant's marketing team, we meticulously planned the shoot to capture the best locations and optimal lighting conditions. This preparation was essential to highlight the essence of their new branding.
Results : The response from all stakeholders was unanimous. The rebrand was a sucess and the new direction of family friendly'but also a high end brand resonated with the board members and business owners alike. These images were boradcasted all over Melbourne CBD on overpass billboards, tranport advertisements and across it's social network.
Client Feedback"Working with Jordan was a fantastic experience. Jordan captured our new branding and the essence of our family-friendly approach perfectly. The images truly reflect the new direction we're heading in and have been well-received across all our marketing channels."
Conclusion : By understanding Barry Plant's vision and collaborating closely with their team, we delivered a visual rebranding that resonated with their desired image. Whether it was detailed shots of new signage or capturing candid moments of agent-client interactions, our work helped Barry Plant to broadcast their fresh, family-friendly identity.---Interested in refreshing your brand's image? Get in touch with us today!
